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Search Engine Optimization (SEO) is critical for driving organic traffic to your product pages. Cernel generates SEO-optimized content automatically, helping your products rank higher in Google and other search engines.

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Why SEO Content Matters

The Challenge: Most e-commerce stores have hundreds or thousands of product pages, but manually writing unique, optimized meta tags and descriptions for each one is time-consuming and expensive. The Solution: Cernel’s AI generates SEO content that:
  • Includes relevant keywords naturally
  • Follows SEO best practices (character limits, compelling CTAs)
  • Is unique for every product (no duplicate content penalties)
  • Scales to your entire catalog automatically
Better SEO = more organic traffic = lower customer acquisition costs = higher profit margins.

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SEO Content Types

Cernel generates three key types of SEO content:

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1. Meta Title (Title Tag)

The meta title appears in search engine results as the blue clickable link and in browser tabs. Best Practices:
  • Length: 50-60 characters (Cernel enforces max 55 by default)
  • Format: Primary Keyword | Brand or Product Name | Modifier
  • Keywords: Include main search term near the beginning
  • Compelling: Make users want to click
Examples: 
❌ Bad: "Product Page"
✅ Good: "Men's Blue Cotton Dress Shirt - Classic Fit | BrandName"

❌ Bad: "Our Amazing Red High-Top Sneakers For Sale Now"
✅ Good: "Red High-Top Sneakers - Canvas | BrandName"
Cernel automatically inserts product-specific details (color, material, brand, style) into meta titles based on enriched attributes and product data.

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2. Meta Description

The meta description appears below the title in search results—it’s your chance to convince searchers to click. Best Practices:
  • Length: 150-160 characters (Cernel enforces max 160)
  • Compelling: Include benefits, features, or unique selling points
  • Call to Action: “Shop now,” “Discover,” “Find your perfect…”
  • Keywords: Include relevant search terms naturally
Examples: 
❌ Bad: "This is a shirt."
✅ Good: "Shop our classic blue cotton dress shirt with a modern slim fit. Perfect for the office or special occasions. Free shipping on orders over $50."

❌ Bad: "Buy this product now at our store for a great price."
✅ Good: "Discover premium leather boots handcrafted in Italy. Timeless style meets superior comfort. Available in 5 colors."
Avoid keyword stuffing! Search engines penalize repetitive or unnatural use of keywords. Cernel’s AI writes naturally while incorporating relevant terms.

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3. Image Alt Text

Alt text describes images for:
  • Accessibility: Screen readers for visually impaired users
  • SEO: Google Image Search indexing
  • Fallback: Displayed if image fails to load
Best Practices:
  • Descriptive: Accurately describe what’s in the image
  • Concise: 10-15 words maximum
  • Keywords: Include product name and key attributes
  • Natural: Write for humans, not search engines
Examples: 
❌ Bad: "image1.jpg"
❌ Bad: "product photo"
✅ Good: "Navy blue cotton crew neck t-shirt on white background"
✅ Good: "Woman wearing red high-heeled sandals with ankle strap"
If you have multiple product images, Cernel generates unique alt text for each one describing the specific angle or view.

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How Cernel Optimizes for SEO

Cernel’s AI follows SEO best practices automatically:

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1. Keyword Integration

The AI identifies relevant keywords based on:
  • Product attributes: Color, material, brand, style, type
  • Collection context: Category-specific terms
  • Search intent: What users likely search for
Keywords are integrated naturally into content—no stuffing or repetition.

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2. Unique Content

Every product gets unique meta tags—no templates or duplicates. This avoids Google’s duplicate content penalties and improves rankings.

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3. Character Limit Compliance

  • Meta titles: Max 55 characters (optimal for display)
  • Meta descriptions: Max 160 characters (optimal for display)
Content exceeding limits is automatically truncated or regenerated.

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4. E-commerce-Specific Optimization

Cernel understands e-commerce SEO patterns:
  • Product type + modifier: “Men’s Cotton T-Shirt”
  • Feature highlighting: “Waterproof,” “Wireless,” “Organic”
  • Brand inclusion: When beneficial for search
  • Action-oriented language: “Shop,” “Buy,” “Discover”

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Enriching SEO Content

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Select SEO Attributes

When starting an enrichment, select the SEO attributes you want:
1

Choose Products

Select products or collections to enrich
2

Open Enrichment Modal

Click “Enrich”
3

Select SEO Attributes

Check boxes for:
  • Meta Title
  • Meta Description
  • Image Alt Text
4

Start Job

Launch the enrichment

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Review SEO Content

After generation, review SEO content carefully:
Ensure titles and descriptions aren’t truncated awkwardly. Cernel validates limits, but always check readability.
Confirm that relevant keywords appear naturally. If key terms are missing, consider adjusting your prompt configuration.
Read meta descriptions aloud—do they flow naturally and encourage clicks?
Check that similar products (e.g., different colors of the same item) have sufficiently differentiated SEO content.
Ensure tone and terminology match your brand voice (formal vs. casual, technical vs. simple).

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Customizing SEO Prompts

You can customize how the AI generates SEO content:

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Example: Meta Title Configuration

Data Sources:
- Product Title
- Primary Attribute (Color, Material, etc.)
- Brand
- Primary Collection

Instructions:
"Create a concise meta title following the format:
[Attribute] [Product Type] - [Distinguishing Feature] | [Brand]

Example: Blue Cotton Dress Shirt - Slim Fit | BrandName

Keep under 55 characters. Prioritize the most searchable terms first."

Constraints:
- Max length: 55 characters
- Must include product type
- Include brand if space allows
Learn more about customizing prompts →

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SEO Best Practices

Start SEO enrichment with your most-viewed products or those with existing organic traffic. Improving these pages has the biggest impact.
While Cernel generates meta tags, ensure your e-commerce platform also implements product schema markup (price, availability, reviews) for rich snippets.
Refresh SEO content periodically (every 6-12 months) to keep it relevant and competitive.
Use Google Search Console to track which products rank for which keywords. Refine prompts to target high-value search terms.
For product variants (e.g., same shirt in different colors), ensure each has unique SEO content highlighting the specific variant.
Consider what users are searching for:
  • Informational: “How to choose running shoes”
  • Commercial: “Best running shoes for marathon training”
  • Transactional: “Buy Nike running shoes online”
Tailor descriptions to match the likely intent for your products.

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Measuring SEO Impact

After implementing AI-generated SEO content, track these metrics:

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Short-Term (1-3 Months)

  • Click-Through Rate (CTR): Are more people clicking your search results?
  • Impressions: Are your products appearing in more searches?
  • Average Position: Are you ranking higher for target keywords?

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Long-Term (3-12 Months)

  • Organic Traffic: Total visitors from search engines
  • Revenue from Organic: Sales attributed to organic search
  • Keyword Rankings: Position for target search terms
  • Page Authority: Domain and page-level SEO strength
Use Google Search Console (free) to track impressions, clicks, and average position for your product pages.

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Common SEO Mistakes to Avoid

Keyword Stuffing: Don’t cram keywords unnaturally. “Red shoes red sneakers red footwear buy red shoes online” is spam, not SEO.Duplicate Content: Don’t use the same meta description for multiple products. Unique content is critical.Misleading Descriptions: Don’t write clickbait that doesn’t match product reality. Google penalizes deceptive content.Ignoring Mobile: Most searches happen on mobile. Ensure meta tags are compelling on small screens (shorter is often better).Forgetting Alt Text: Missing alt text hurts accessibility and SEO. Always include it for product images.

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SEO + Product Descriptions

While meta tags appear in search results, product descriptions are also important for SEO:
  • On-page content: Google reads your product page body content
  • Keyword density: Descriptions should naturally include relevant terms
  • User engagement: Well-written descriptions keep visitors on your site longer (positive SEO signal)
Workflow: Enrich both SEO attributes (meta tags) and product descriptions together for maximum impact.

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Multi-Language SEO

For international stores, Cernel can generate localized SEO content:
  • Each language gets unique, native-quality meta tags
  • Keywords are localized for regional search behavior
  • Cultural nuances are considered (e.g., British vs. American English)
Learn more about multi-language content →

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What’s Next?

Product Enrichment

Generate comprehensive product content

Multi-Language

Create localized content for international markets

Attribute Prompts

Customize SEO content generation

Bulk Operations

Optimize SEO for your entire catalog
Next: Explore Multi-Language Content to reach international markets with localized product information.