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Cernel helps you enrich your products with high-quality data. To get the best results, it will be helpful for you to know about these core concepts:

Attributes and Attribute Values

Think of attributes as the questions you ask about your products, and attribute values as the answers.

Attributes: The Questions

Attributes are data fields that describe specific characteristics of a product. An attribute in Cernel is a structured data point that defines one aspect of a product. It’s comparable to a column in a database or a metafield in Shopify. Attributes could for example be:

Color

What color is this product?

Length

How long is this product?

Material

What material is this made of?

Attribute Values: The Answers

Attribute values are the content or answer stored in an attribute field. They describe what the attribute is for that specific product. Examples:
AttributePossible Values
ColorBlue, Red, Purple, Green
LengthShort, Medium, Long
MaterialCotton, Polyester, Wool
When you enrich products, Cernel generates appropriate attribute values based on the product’s characteristics and your configured rules.

AI Prompting

Prompting is how you communicate with Cernel’s AI agents to ensure they understand your needs and the context for enriching your products. Think of prompting as giving instructions to a skilled assistant:
  • You tell the AI what kind of content you want
  • You specify the tone, style, and format
  • You provide context about your brand and products
  • The AI uses these instructions to generate relevant attribute values
Why prompting matters:
  • Consistency: All products get enriched using the same guidelines
  • Quality: Clear instructions lead to better, more relevant content
  • Brand Alignment: The AI learns your voice and style preferences
  • Context Understanding: The AI knows how to adapt content for different product types
Good prompting is the key to getting high-quality, consistent enrichment results that match your brand and business needs.

Groups

Groups in Cernel are an internal organizational layer used to structure and manage products.

What Groups Do

A Group defines which products belong together—and which attributes and logic apply to them. Purpose: Groups help ensure that products of the same type (for example, jackets, jeans, dresses) are:
  • Handled under the same rules
  • Enriched with the same attributes
  • Evaluated by the same AI prompts
Groups are the foundation for Cernel’s hierarchical enrichment system.

Why Groups Matter

When products are properly grouped:
  • Consistency: Similar products get enriched using identical rules and attributes
  • Efficiency: You can configure attributes once for a group and apply them to all products in that group
  • Quality: The AI understands the context better when products are properly categorized
  • Flexibility: You can create custom groupings that don’t depend on your store’s existing categories
Learn how to create groups →