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Attributes are the data fields that AI fills in for your products: descriptions, meta titles, materials, colors, and more. You configure attributes on categories in your Cernel Taxonomy, link AI agents to them, and Cernel generates the values at scale. Six attribute types cover everything from plain text to structured selections to images.

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How it works

Each attribute defines a specific piece of product data that you want AI to generate. You create an attribute on a category, choose its type, and link an AI agent that knows how to produce that content. When you run enrichment, the agent generates values for every product in that category. Attributes set at a parent category automatically apply to all subcategories beneath it. Add “Meta Description” to Apparel and every subcategory (Shoes, Tops, Accessories) gets it too. You can also add specialized attributes further down the tree that only apply to specific product types.

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Why you would use this

Define what data your products need

Instead of deciding case-by-case what content each product should have, configure it once at the category level. Every product in that category automatically has the right fields.

Match the right content type to the job

Use Text for meta titles, HTML for rich descriptions, Single Select for gender classification, Multi Select for materials. Each type has specialized configuration for accurate AI output.

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The six attribute types

Plain text content without formatting. Best for short-to-medium content like product descriptions, meta titles, meta descriptions, and search keywords.Configuration: Prompt instructions, model behavior (Precise / Balanced / Creative), and optional agent dependencies on other attributes.
Rich formatted content with HTML markup, including headings, paragraphs, lists, and bold text. Best for long-form descriptions, size guides, and care instructions that need visual structure.Configuration: Prompt instructions plus Build Output Template, which lets you define the exact block structure (headings, paragraphs, lists) the AI should produce, with per-block instructions.
One value chosen from a predefined list of classification options. Best for classifications like Gender (Male / Female / Unisex), Season (Spring / Summer / Autumn / Winter), or Age Group (Adult / Kids).Configuration: Define the classification options, write prompt instructions, and optionally turn on Force classification so the AI always picks an option even when evidence is limited (rather than leaving the field empty).
Multiple values chosen from a predefined list of classification options. Best for attributes where products can carry several values, like Materials (Cotton, Polyester, Elastane) or Features (Waterproof, Breathable, Lightweight).Configuration: Define the classification options, write prompt instructions, and optionally turn on Force classification. Classification options can be auto-translated into your enabled languages.
Data the agent finds on the web, rather than generated purely from the product’s existing fields. External Data operates in one of two modes, chosen in the agent wizard under What should the agent find?:
  • Text data: The agent searches the web (Google and/or AI Search) using queries you define, then extracts textual data such as GTINs, supplier specifications, ingredients, or any other attribute you can describe. Use this when your products don’t carry the data natively and you want Cernel to source it.
  • Product images: The agent uses the same search infrastructure, but targets product imagery. It follows search results and extracts relevant photos, returning a deduplicated list of images ready to review. Use this when you’re missing imagery for products and want Cernel to find real photos from the web.
Configuration: Search sources (Google queries, AI Search prompt), optional site filtering (exclude or allow specific domains), and product matching criteria (GTIN, SKU, EAN, etc.) so results are tied to the right product. See AI Agents for the full set-up walkthrough.
Image content generated or sourced by AI. Best for product lifestyle images, styled photography, or any visual content you’d otherwise need a photographer for.Configuration: Prompt instructions describing the shot, plus image settings like aspect ratio, resolution, and file format. Preview and iterate on results in the agent sandbox before you save.

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Adding an attribute to a category

In Cernel, creating an attribute and setting up the AI that fills it in happen in one place: the Add New Attribute wizard. You open it from a category’s attributes panel, give the attribute a name, and then either create a fresh agent for it or link an existing one. The agent you choose determines the attribute’s type (Text, HTML, Single Select, Multi Select, External Data, or Media), so you don’t have to pick a type up front.
1

Select a category in your taxonomy

In the sidebar under Catalog, expand the taxonomy tree and click the category where you want to add the attribute. The attribute will apply here and, automatically, to every subcategory beneath it.
The sidebar taxonomy tree with a category like 'Shoes' highlighted, showing the product table for that category in the main area
2

Open the category's attributes

View the attributes for the selected category. You’ll see any attributes already configured, both those defined directly on this category and those flowing down from a parent. Click Add Attribute to open the wizard.
3

Name the attribute

In the first step, give the attribute a clear, descriptive name, like Meta Description or Materials. This name appears as a column in the product table and as an option in the enrichment modal.
The Add New Attribute dialog showing the Attribute Name field and a Create attribute only option to skip agent setup
Name attributes by what the content is, not how it’s used. “Meta Description” is clearer than “SEO Text”, and “Materials” is clearer than “Tag 2”. Consistent naming makes the product table easier to scan.
4

Choose how to set up the agent

In the next step, pick how this attribute should be generated:
  • Create new agent: Build an agent specifically for this attribute. The wizard continues into the full agent creation flow, where you choose the attribute type (via a template or directly), describe what you want the AI to do, configure the prompt, and test it in a sandbox on real products.
  • Use existing agent: Reuse an agent you’ve already built (for example, a product description agent you use across several categories). The attribute takes on that agent’s type automatically.
If you’re not ready to hook up an agent yet, tick Create attribute only, skip agent setup in the first step to add the attribute as a placeholder and link an agent later.See AI Agents for the full agent creation walkthrough, including writing prompts, referencing Data Sources, setting agent dependencies, and using the sandbox to iterate.
5

Test in the sandbox and save

Before the wizard finishes, the sandbox runs your agent on real products so you can verify the output. Use the agent chat to adjust the prompt, run it again, and step through versions with undo and redo until you’re happy.When you save, the attribute is created on the category and the agent is linked to it. The attribute now applies to this category and all its subcategories, and it’s ready for enrichment.
Attribute and agent are set up together. Run enrichment on products in this category to generate values.
You don’t set up “Inherit” or “Custom” toggles in BETA. If you need the same attribute to behave differently on a subcategory (say, a more technical description agent for Running Shoes than for Shoes overall), link a different agent to the same attribute on the subcategory. The subcategory’s agent takes precedence for products there, while the rest of the tree keeps the parent’s setup.

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Advanced configuration

When you add an attribute to a category, it automatically applies to all subcategories beneath it:
  • An attribute on Apparel is available on Shoes, Tops, Accessories, and every category below them
  • A more specialized attribute on Running Shoes only affects Running Shoes and its children; siblings like Casual Shoes are unaffected
Place broadly useful attributes (Meta Title, Meta Description) high in the tree, and reserve deeper categories for specialized ones (Cushioning Type, Drop Height).
If a subcategory needs slightly different output for an attribute that’s already set at a parent (for example, a more technical description for Running Shoes than for Shoes overall), link a different agent to the same attribute on the subcategory. The subcategory’s agent takes precedence for products there, while the rest of the tree continues to use the parent’s agent.This is how specialization works in Cernel: you don’t override fields inside a single attribute configuration. Instead, you choose which agent generates that attribute where it matters.
HTML attributes let you define the exact structure of the generated HTML inside the agent’s prompt configuration, using Build Output Template. Instead of hoping the AI picks the right format, you specify the blocks it should produce:
  • Heading levels (H1, H2, H3)
  • Paragraphs and bold text
  • Bullet and numbered lists
  • Line breaks
Each block can carry its own instructions (for example, “one short opening paragraph” or “three bullets covering fit, material, and care”). The AI follows this template for every product, so formatting stays consistent across the catalog.
Inside the agent wizard, advanced options let you tune how the AI behaves when generating this attribute:
  • Model behavior: choose between Precise, Balanced, and Creative to trade off consistency against variation
  • Agent dependencies: mark other attributes as required or optional inputs so one agent can build on another’s output (for example, a Meta Description agent that reads the Product Description)
  • Force classification (Single Select and Multi Select): require the AI to always pick an option even when confidence is low, rather than leave the field empty
These settings are configured on the agent, so they apply wherever that agent is linked.
For External Data attributes, the agent wizard exposes the configuration that drives the web search:
  • Search sources: up to three Google queries plus an AI Search prompt, each of which can reference product data using / (for example, {product_name} {brand} product photo)
  • Site filtering: exclude specific domains or restrict the search to an allow-list
  • Product matching criteria: identifiers such as GTIN, SKU, or EAN that tie results back to the right product
The same configuration powers both Text data and Product images modes; only the extraction target changes. See AI Agents for the end-to-end setup.
Each attribute can be mapped to fields in your connected integrations. In the Integrations section of the configuration modal, you can:
  • View existing import and export mappings
  • Add new mappings to Shopify fields or metafields
  • Configure bidirectional sync behavior
This determines how enriched values flow back to your store.
For Single Select and Multi Select attributes, the allowed options can be translated into your enabled languages. Cernel shows translation status for each option and warns if any are missing. You can auto-translate options or enter translations manually.
Removing an attribute from a category also removes it from all subcategories beneath it. Previously generated values for products in those categories will be lost.

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Frequently asked questions

Text produces plain, unformatted content, ideal for meta titles, short descriptions, and fields where HTML isn’t supported. HTML produces structured content with headings, paragraphs, and lists, ideal for long-form descriptions, product pages, and any field that renders HTML.Use Build Output Template on HTML attributes to control the exact structure of the output, block by block.
The most common cause is that the attribute has no AI agent linked. This happens when an attribute was created with Create attribute only, skip agent setup and not revisited. Open the attribute, verify an agent is assigned, and re-run enrichment.
Yes. If two categories at the same level both need a “Description” attribute, you can create it on each one. However, if the categories share a parent, it’s more efficient to add the attribute to the parent, and it will automatically apply to both.
Each attribute row in a category’s attributes list carries a source badge. A Direct badge means the attribute is configured on this category. An Inherited from [Category Name] badge means it was set higher up in the taxonomy and is flowing down. Use the inherited badge to know where to go upstream if you want to change the setup for everything beneath.
Yes. On the Dashboard, the AI Recommendations widget analyzes your taxonomy and suggests attributes that could improve your product data. You can apply all recommendations at once or review each one individually.
When Force classification is on, the AI must always pick one of your classification options, even when evidence is limited. When it’s off, the AI can leave a product unclassified if it isn’t confident. Turn it on for attributes where every product must have a value (like Gender); leave it off when it’s acceptable for some products to stay empty rather than get a guess.

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What’s next

AI Agents

Create the agents that generate values for your attributes.

Cernel Taxonomy

Set up your category structure to organize where attributes apply.